Brand Evolution

Rooted in the Duchess' own family heritage, she draws references from strength from her ancestory: her Irish ancestral home Powerscourt, and the rich symbology found in her family's goodwill and marks.

Every object has a story. Ingrained within it are memories from where it has been, who it was from, and what it made you feel when you held it for the first time. An object dioesn't have to be expensive to be priceless. The best objects are those that make you feel appreciated, loved and truly special. They are inherently as much about the bond between people as much as they are about the one who uses it everyday. These cherished objects have the potential to give ever-lasting joy to people, and bring back warm memories.